JOY Mental Performance is a coaching practice by Katie Large, a former collegiate lacrosse player whose experience with mental performance coaching reshaped her relationship with athletics. The practice helps athletes build resilience, strengthen their mindset, and reconnect with a sense of joy in their sport.

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The visual identity offers a softer perspective on athletic performance - one that feels grounded and approachable. Fluid typography, editorial imagery, and a warm neutral palette balance calm with strength, while the tree mark reflects the growth and resilience central to the practice.

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SERVICES

Branding 

Creative Direction 

Logo Suite

Color Palette

Collateral 

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