JOY Mental Performance is a mental performance coaching practice founded by Katie Large, a former collegiate lacrosse player. Through her athletic journey, she discovered the transformative impact of mental performance coaching and how cultivating joy fundamentally shifted her relationship with her sport.

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Soft, grounded, and emotionally expressive, the JOY Mental Performance identity reframes athletic strength through a more human lens. Fluid typography, evocative editorial imagery, and a warm neutral palette create a visual language that feels both calming and powerful. A symbolic tree mark represents the inner growth and resilience at the heart of the brand.

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SERVICES

Branding 

Creative Direction 

Logo Suite

Color Palette

Collateral 

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